About the Platform
INOVATIVNO is a premium editorial and business platform connecting Europe's most innovative companies, startups, and technologies with global media exposure and strategic business opportunities.
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Our Mission
Giving Innovation
the Visibility
It Deserves
Founded in 2022, INOVATIVNO was built on a simple belief: that the most important innovation happening in the world is not always the most visible. We set out to change that.
Today we serve 50,000+ monthly readers across 40+ countries, featuring 3,500+ companies and publishing original editorial content, exclusive founder interviews, and industry analysis that decision-makers rely on.
Our Values
What We Stand For
Editorial Independence
Our coverage is driven by merit and innovation quality — not by advertising spend or political interests.
European Perspective
We champion European innovation on a global stage, with focus on underrepresented tech ecosystems in SEE.
Community First
The platform exists to serve the ecosystem — companies, founders, investors, and professionals who build the future.
Long-Term Thinking
We measure success in relationships built, partnerships formed, and stories told that actually matter to the industry.
The Team
Leadership
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Ivana Petrović
Co-Founder & Editor-in-Chief
Belgrade, Serbia
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Marco Ferretti
Co-Founder & Head of Partnerships
Milan, Italy
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Lena Fischer
Head of Content & Editorial
Berlin, Germany
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James Okonkwo
Technology Director
London, UK
Work With Us
Join the Ecosystem
Whether you want to feature your company, advertise, or simply connect — we'd love to hear from you.
Advertising & Sponsorships
Editorial & Interviews
Partnerships & Events